The Mission: To be the bridge between the citizen and the headline.

The Identity: Explicitly state that Vimasuma is a digital asset of IDAPZ (PRIVATE) LIMITED and operates under the official news registration of naifm.lk.

The Strength: Mention your "Ground Presence" (50+ correspondents) and your "Social Influence" (Combined 350k+ followers).

The Call to Action: "We don't just report news; we examine the heart of the people."